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During a leisure trip to Asia in 2006, I came across bamboo charcoal odour neutralizer and dehumidifier in a store. Out of curiosity, I researched further about bamboo charcoal and what benefits it inhabits. The result? I learned that bamboo charcoal is natural, sustainable, reusable, and recyclable. Combined with its eco-friendly attributes, it also absorbs excess moisture while neutralizing odour which led me to wonder, "Conventional air fresheners are often chemical-filled and toxic, masking odours instead of eliminating them. Wouldn't this odour neutralizer solve many stinky problems in North America?" Ever Bamboo was conceived.